I frequently read questions in forum on how to search and use right keywords for article writing or for SEO process. Here, I am going to give details on how to find right keywords for your business, where to add them to promote your business online and the most appropriate way to use them. The Google AdWords Keyword Tool is one of the very common and best tools to find most appropriate keywords for your business. It’s not compulsory to having adwords account to use keywords but still its better have an adwords Account. If you do not have AdWords account you can sign up now and it's a free and very easy to use.
You just have to enter your URL; a few keywords related to your business and choose the appropriate category for your website. Click on search and you will get a 100s keywords suggestions with the total keywords hits (par month), country in which hits are coming, and the competition available for that particular keywords.
If you are having large budget search engine optimization campaign then you can add all 100 words into the back of your website’s pages. For this you have to target the maximum competition keywords with the maximum number of hits. If you don’t want to spend more money and time in the SEO process then its better to select the keywords which have maximum number of hits with low competition. Target the lowest number of hits with the lowest competition, if you are new in SEO and only want a little local business from online.
Now you are having your selected keywords list, pick best four keywords to place in web content or in an article. Add your chief keyword in the title of your press release or article and focus your writing on all those selected keywords. The density of your keywords for any content must be 3 to 5%. Search Engine like your content if you use synonymous meaning keywords with the different words.
Most significantly, you have to select the keywords which are suitable to your business. For example you don’t have to use “car” as a keyword if you are selling only “bikes”.
Writing SEO friendly articles really doesn't have to be that difficult. With a little added planning and writing in a conversational tone, you'll find that your keywords will automatically fall into place, and your article will still hold the interest of the readers.
You just have to enter your URL; a few keywords related to your business and choose the appropriate category for your website. Click on search and you will get a 100s keywords suggestions with the total keywords hits (par month), country in which hits are coming, and the competition available for that particular keywords.
If you are having large budget search engine optimization campaign then you can add all 100 words into the back of your website’s pages. For this you have to target the maximum competition keywords with the maximum number of hits. If you don’t want to spend more money and time in the SEO process then its better to select the keywords which have maximum number of hits with low competition. Target the lowest number of hits with the lowest competition, if you are new in SEO and only want a little local business from online.
Now you are having your selected keywords list, pick best four keywords to place in web content or in an article. Add your chief keyword in the title of your press release or article and focus your writing on all those selected keywords. The density of your keywords for any content must be 3 to 5%. Search Engine like your content if you use synonymous meaning keywords with the different words.
Most significantly, you have to select the keywords which are suitable to your business. For example you don’t have to use “car” as a keyword if you are selling only “bikes”.
Writing SEO friendly articles really doesn't have to be that difficult. With a little added planning and writing in a conversational tone, you'll find that your keywords will automatically fall into place, and your article will still hold the interest of the readers.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.