Importance and How to use Google Webmaster tools

The significance of creating a Sitemap as a part of your search engine optimization strategy and in some how, it’s also useful for your search engine marketing efforts. One of the best tools which allow you to upload and submit your sitemap is Google Webmaster. However, the importance and the benefits of using Google Webmaster Tool as a part of your online marketing strategy are not limited to this.

Google Webmaster Tools is a free web online service by Google which allow webmasters to check indexing status and optimize visibility of their websites. Also, it is a great tool to coverage statistics and diagnosing your website’s performance in Google.

The Importance of Using Google Webmaster for Search engine marketing:

1. Google webmaster login gives you relevant information on indexing of your site. It gives you access to all information from the last time Googlebot cached your homepage to the error reports of your URLs.
   
   
2. It allows submitting XML Sitemap. An XML sitemap help Google to index your inner site pages and pages that are more difficult to find or may not yet be indexed. Once submitted, you have the choice of seeing when it was last downloaded by Google and how many URLs you have submitted through your sitemap.
   
   
3. It allows to generate / analyst robots.txt. Google Webmaster gives you the option to create a robots.txt file to indicate which files or pages you don’t want crawled. Also, you can evaluate them and change them accordingly.
   
   
4. It provides you with analytical data about your site. After you log in to Webmaster, you have the option to click on the “Diagnostics” Tab and have a look over the information given there and take actions accordingly.
   
   
5. Its you access to see your top search queries, top clicked search queries and information about the Page Rank distribution of your site page. You can create search engine marketing strategies based on the information you get from here.
   
   
6. It provides you with valuable insights into the anchor text of links coming to your site. From the “Statistics” tab you have to click on “What Googlebot sees”. This is a very useful section for examining the anchor text of what people are using to link to your site pages. This is another important section which helps you in building important search engine optimization strategies.
   
   
7. Its also give you the option of setting geographical targets which is very much important for online marketing. As specially if you are doing domestic marketing or you have some boundaries to sale. With the use of Webmaster Tools you can target users within that area. In today’s time when there are millions of website competing with each other, local search engine marketing is very important. In this section we can point Google bots to rank us high in the areas we are looking to promote for our website. 
   
   
8. It gives detailed information for your site external link list. By clicking on “Pages with external links” tab, you can the site pages which have a low number of external links and need improvement. This is very important in checking how effective is your link building campaign and how many keyword rich links are pointing to your relevant pages.